He has been working on creating awareness and sustainability of the livestock-based farming system. He has been organizing a cattle show for Kangayam cattle from 2010. There has been a movement towards Native cattle, Tamilnadu Livestock, and Zero budget / Zero input farming. The movement of the youth towards Kangayam cattle can be single-handedly attributed to him. From 2009 he has addressed 1000s of colleges, schools, company employees, clubs, and meetings to raise awareness. Nammalvar ayya’s one of the favorite protege and has stayed with him at his home multiple times. He has organized a UNCBD international consultation in SKCRF and was invited by UNCBD for the CoP to Nagoya, Japan where he spoke on the conservation of biodiversity being mentioned in Thirukural 2000 years back. The international intergovernmental audience was stunned by the ancient knowledge of Tamils due to the speech. The mayor of Toronto, UNEP director hosted a meet in honor of Tamil Literary in Nagoya and felicitated him.

About Non Resident Tamils Welfare Board:

The Non-Resident Tamils’ Welfare Board is an organization dedicated to the welfare and well-being of Tamil people living abroad, particularly those who have emigrated from Tamil Nadu, India. It provides support and assistance to non-resident Tamils in various aspects, including legal, cultural, and social integration.

Non-Resident Tamils Day is an annual event celebrated in January to honor and recognize the contributions and achievements of Tamil diaspora around the world. It serves as a platform to showcase Tamil culture, heritage, and traditions and fosters a sense of belonging among non-resident Tamils. This day typically includes cultural programs, discussions, and events that bring the global Tamil community together to celebrate their identity and heritage.